MADE SPECIFICALLY For: ENTREPRENEURIAL LAW FIRM OWNERS
Do you see big growth potential in your law firm...
and want to get there faster with fewer mistakes?
"Conquer the Chaos and Create Your High-Yield (More Time and Money) Law Firm!"
Put powerful, simple frameworks to work in your law firm to get more quality leads served by an efficient, high-quality legal operations team which is held accountable to specific metrics... even if your current firm feels chaotic or in control of you right now!
For Law Firm Owners Who Want a High-Profit, Fun-to-Own, Freedom-Generating LAW FIRM BUSINESS
Dear Law Firm Owner,
If you are anything like my growing law firm owner coaching clients and mastermind members, there are probably three things you want:
- More clients
- Stronger profit margins
- Freedom in how you spend your time (inside and outside of the law firm)
The problem is, most firms in that range struggle with…
- Hit or miss marketing, leaving you constantly trying the next thing and never creating a reliable new client pipeline for the practice
- Constant guesswork about the state of your practice, without any data to help you measure the performance (you probably just measure how much money is in the bank)
- Team members who are “fine” with one (maybe two) who are actually good… and you feel like if you lost anyone, it would be more painful than it’s worth
- YOU are stuck in the day-to-day operations without a plan on how to get out of it
Worst of all…
There is the doubt.
“What if spend thousands on SEO only to get fleeced by the agency? (Again.)”
“Is this the right way to reach out to referral sources?”
“Who am I to be marketing myself when the ‘best’ lawyer in town doesn’t do any marketing?”
Through over 1,000 conversations with law firm owners just like you, I regularly saw DOUBT about next steps holding them back from building the ideal law firm for them!
What would change in your life if you had…
The Tools to Grow Your Law Firm...
Reliably, consistenly, and fearlessly!
Joseph* was stuck and wondering how to get off the plateau...
*name changed for privacy
Producing $525,000-$560,000 per year in revenue consistently for three years sounds really good to many law firm owners.
But for Joseph...
It started to become suffocating.
There were ebbs and flows in new leads. Managing cash flow was getting stressful. And after growing from $242,000 in revenue a few years prior, stalling out was frustrating. This plateau - which he thought was a great place to be two years ago - now felt like a trap.
The worst part was feeling the stress of every week.
On good weeks, he breathed a sigh of relief on Fridays... only to feel the reset pressure on Sunday.
And on bad weeks? He would wonder, "Does it all go downhill from here?"
Rationally, he knew more leads would come in.He would sign up more cases. But the endless cycle was exhausting. Plus, Joseph was the only attorney in the firm, handling every bit of the legal work... including the disruption of hearings popping up on his calendar like a game of whack-a-mole.
In turns out, Joseph needed three things to make his next leap:
- More quality leads generated from a multimedia marketing strategy (including online and referral marketing)
- The confidence from those leads coming in to hire a new attorney to free Joseph up to focus more on the business growth while handling a smaller caseload
- Better financial tracking so he wasn't living week-to-week emotionally
It didn't take long for Joseph to make the leap from mid-six-figures in revenue to breaking the $1 million barrier...
And looking back, he says, "The biggest thing that changed was me. How I saw myself and my law firm. What I believed was possible. Like, the work is kind of simple once you see the plan, but it's really hard when you aren't sure what to do next."
Joseph's Success Summary
✅ Went from $525,000 to over $1 million in annual revenue
✅ Increased leads through a multimedia, offline and online marketing strategy
✅ Went from JUST HIM as an attorney to hiring two attorneys who handle the main legal work for him
✅ Now tracks revenue consistently to create predictable cash flow in his firm
Imagine being the confident entrepreneur, leading your law firm. You are excited to hire the next (or your first) associate so you can focus more on business development. Every day, you wake up energized to BUILD. Your days of putting out fires are behind you…
Now, I’m going to be…
Brutally honest.
If you’re looking for an overnight solution, this isn't it.
And I hope you won’t mind hopping and skipping through all the other programs out there, because I’m sure they will sell you purple pills and silver bullets. But aren’t you tired of empty promises?
The unvarnished truth is this…
It’s time to get off the hamster wheel.
No more “I just need to read one more book.” Done with “just one more great idea.”
In its place, you will have…
Habits.
Consistency.
Self-determination.
Confidence.
Success.
And a personal operating system built for YOU, the entrepreneurial law firm owner.
The transformation takes time… but it lasts a lifetime. You become a powerful creator and builder in your life and law firm. Stronger communicator. Confident marketer. Financially secure. Passionate about success. Role model to your family, your team, and your community.
You can...
Elevate Yourself to the CE of Your Law Firm: Chief Entrepreneur
You can’t be everything to your law firm all the time. Right now, you are probably responsible for…
- handling client work (too much of it)
- answering everyone’s questions (shouldn’t they know the answer by now?)
- generating new business for the firm (which is fun… but it usually means more client work piling up on your desk)
- hiring and firing (though you are afraid to fire someone because you’re not sure how to find a strong enough replacement)
- training new members (who has time for that?!)
- administrative work (which you secretly like because it’s a nice distraction from the rest of the stress, right?)
- holding vendors accountable (but it’s easier to just hope they’re doing a good job)
- posting on social media (either an addiction or something you hate doing)
This list could go on and on… and on.
But you know what it’s like. It’s a lot.
And we haven’t talked about your role as spouse and parent. Or time and energy left for your own pursuits.
Life feels busy in a chaotic, inconsistent way.
Worst of all, you know you actually can solve all of these problems. You’re smart and capable. But you’re overwhelmed and subject to the ebbs and flows of client work.
The escape mechanism is simple.
Embrace your most important roles: OWNER and ENTREPRENEUR of your law firm.
Shed the idea that you need to be the one doing all of the work. Your job is to build a place for you to succeed and create space for others to succeed by helping you build your vision...
What They're Saying...
NATE AMENDOLA
"Charley is a rarity and truly peerless. In an industry rife with charlatans, separating the wheat from the chaff can sometimes be difficult. However, after but a moment's interaction with Charley, it's abundantly clear that he is the genuine article. Professional without preaching, Charley commands authority naturally.
I listen to this man intently. He is my coach and a true friend. Charley is the type of person you want in your inner circle."
MIKE MONTEFORTE
"I have been working with Charley as my coach for several years. He takes the time to learn about me, my business, my staff, and my goals.
I value his opinion and input as my coach, as well as his friendship and support. I can truly attest to his strength of character, his ability to digest and solve problems, and his willingness to lend a listening ear. I give him the highest possible recommendation!"
CHRIS EARLEY
"Charley is best in class. Can't thank him enough for always bringing out the best in me. He is very smart and knows what lawyers need to do to lead the lives they desire. If you listen to his suggestions and then implement, you will soar."
CATHERINE CROSBIE
"If you're a lawyer, you own your own firm, and you want more out of business and life, connecting with Charley will be the best decision you make all year. There's nothing easy about building and growing a successful law firm in the face of ever increasing competition and advertising, in a constantly shifting media environment. Not only does Charley stay ahead of the trends, but he reduces your action plan into simple steps. If you follow his advice, you will succeed. He gives you all the tools you need to transform your practice and live the life you've dreamed of."
David* 3X-ed his personal injury firm from $900,000 to $2.7 million in three years...
*name changed for privacy
The pressure of breaking the million-dollar barrier is real for firm owners.
And even driven lawyers like David can get near the number and yet fall frustratingly short over and over again.
Like many law firm owners, David was also confident in his work as an attorney. He took pride in the verdicts and settlements for clients, even if all the litigation and trial work was taxing... Fortunately, he already had another attorney on the team to handle some of the burden, but there was still an upper limit to where the firm could go.
The best and worst part of the second attorney was how much David trusted her.
Great to have someone you trust... but it also made him wary of hiring someone new. Would the next person live up to the lofty expectations?
Fortunately, David's ambition for growth pushed him over the edge, allowing us to achieve the following in his firm to get him well past the million-dollar mark...
- Put a major focus on local marketing, both online and offline, to generate way more leads (and show up at the top of the Google Local rankings)
- Hired the right fit attorney (which was totally counter to what he thought he wanted for the position) to free up David's time
- Tracking key metrics that helped him make confident decisions, rather than guessing what the next move should be
After multiple years of 7-figure revenue, David now has the foundation to keep pushing his growth higher and higher. He spends way more time working on high-impact growth projects and oversees the legal strategy while not holding a caseload.
David's Success Summary
✅ Broke the seven-figure barrier and tripled his revenue
✅ Grew a massive referral network and stronger web presence to bring in top-dollar cases, increasing his average client value to $22,700 in fees per client
✅ Brought on two additional case-handling attorneys plus one sales-focused attorney
Have You Ever Felt Trapped by Your Law Firm?
Trapped by the legal work breathing down your neck?
An endless parade of questions... always starting with, "Hey, do you have time for a quick question?"
What about trapped by vendors you don't trust? Systems that are creaky and unreliable?
Or trapped by fear of the phone not ringing with your next client?
It’s like a runaway train, and you’re busy shoveling coal but not sure where you’re really going… or where you will end up.
Unfortunately, this is too normal.
Opening your law firm was supposed to mean more freedom. And you certainly felt that way early on. After all, you became your own boss. Then, slowly or perhaps suddenly, you noticed something changed. The business you own… started to own you. It owned your time. It asked more and more money from you. Your emotional energy was drained by the nonstop complexities.
This Does Not Need to Be Your "New Normal"... You Can Break Through!
Powerful Program for Law Firm Owners Makes Working ON Your Business Fun, Easier, and Wildly Profitable...
Being a lawyer IN your law firm was a great start...
But chances are you realize how much more money you could make by focusing more on the GROWTH of the BUSINESS you started.
However, there are many (understandable) reasons law firm owners struggle to realize the potential of the firm...
- Constantly getting dragged into doing low-level tasks on files and cases (because you are undoubtedly good at what you do and still feel the desire to do the legal work... even though it's putting growth on hold)
- Your time is under attack by random questions, phone calls you shouldn't take, and the stress of "not doing my time management right"
- Lead generation has been hit or miss as you switch from one idea you saw on social media or in a book to another
- There is no consistent vision (the bold journey you want to go on with your firm - and in your life!)
- Other programs you tried kept you on a hamster wheel of activity instead of focused on accomplishment - it always feels like there's another idea you're supposed to follow, even though it sometimes seems to contradict what you just learned (this is the secret many "gurus" don't want revealed - they want blind, sheep-like followers instead of working with doers!)
Of course, the list could go on...
You're a lawyer and entrepreneur - the world asks a lot of you.
And, if you're like me, you have a family that deserves your focus and attention. They aren't the sideshow - they are the main act in your life.
You can't survive being pulled in all of these directions.
You need a CENTRAL IDENTITY...
One that creates leverage in your life and in your law firm. It should empower you to live a life of your design, lead boldly, and be unapologetic about playing big.
We can shed the mental weight holding you back and make you the...
CATALYST.
You are the CHANGE AGENT of your life.
You are the CHANGE AGENT of your law firm.
There is no force more powerful than you in disrupting the patterns holding you back. Over 14+ years working with law firms, I know there are two types of firm owners:
The ones set in their ways forever.
And the CATALYSTS.
These are the firm owners who embrace the need to change. They recognize that to reach the next level, they must change. And then, they will need to change again. Their minds are open to new information and new ways of operating. They are students of success and see the possibilities - life is full of opportunity.
When the CATALYST succeeds, it changes the world around them.
You...
- create jobs
- empower employees
- give generously
- live abundantly
Everyone benefits from you becoming the bigger, bolder version of yourself.
This is why...
We Built CATALYST to Empower Your Entrepreneurial Growth as a Law Firm Owner
We believe in the "teach you how to fish" method, so your potential is unlimited with the skills you MASTER!
My #1 Goal For You...
It’s simple: help you attract more clients and make more money... so you can live your ideal life.
I will show you how to create an Owner-First Law Firm built according to your ambitions. Want a law firm with 10+ attorneys whose schedules are always filled? Great. I've helped firm owners on that journey. Want a practice that is smaller and feeds you a high, consistent income, while allowing you to work less and take more time off? No problem. I’ve made that happen for more law firm owners like you than I can count.
And, at the end of the day, I want you to build YOUR FIRM.
Stop trying to copy and paste clunky formulas that don't work for you. After all, you're building your firm, not rebuilding someone else's. You will master the key principles and strategies that allow you to conquer any problem that comes along for your firm.
(And for the problems you want help with, I will personally send you my preferred service provider or vendor to get that off your plate. My network is now yours!)
Your Catalyst Coaching and Support System Includes...
The Catalyst Operating System
There are plenty of business operating systems out there (and I have two that I specifically recommend to Catalyst members), but there isn't an easy-to-follow system that delivers the key strategies and principles to help you, a law firm owner, build up your Entrepreneur Brain... until NOW.
Catalyst is tailor-made for law firm owners. This isn't a stack of books or random collection of stories. It is the core of what you need to learn and implement to be the Chief Entrepreneur of your law firm. No fluff.
Every month, a new part of the Catalyst Operating System is delivered to you with a comprehensive training and implementation guide.
Marketing Playbooks + Systems
You're not going into the marketing battle unarmed... each marketing module of the Catalyst system includes the right combination of practical templates, playbooks, guides, how-to information, and other fast-firing success tools. From referral marketing to local SEO to paid digital to grassroots and community marketing, you will uncover a complete set of skills and tools for you to use.
I know how hard it is to build up a marketing skillset. Mine took years, but I'm going to shortcut your journey. You can start by directly copying our materials while you learn the principles to build your own winning systems!
Why make marketing difficult when you can start fast and continue building up momentum for your firm's growth?
Management and Hiring Guides
As you progress through Catalyst, you will access more levels of management tools to pair with your marketing systems. We know that as soon as your marketing starts to work, you need to hire team members to support the growth.
Of course, the hardest part isn't just the hiring. It's deciding WHO to hire next and figuring out how to attract the right person for the role.
Then, there is onboarding for your new team members. What is your role as the leader? How hands-on should you be? What expectations should you set at the beginning? We go over all of this and more.
Then, there are the hiring alternatives, which we break down for you. When should you hire a virtual team member? How do you manage that person? What projects can be done by freelancers? What can be handed off to a company to handle at a high level? We've got your back on making these decisions the right way for your firm.
Monthly Live Coaching Session
Keep your skills sharp and your motivation high through an ENGAGING live coaching session (also recorded for when you can't make it). We combine presentations, Q&As, workshops, guest speakers, and other elements to keep every session energetic and impactful.
No more snooze-fest "monthly calls" - your time is valuable, and we expect you to walk away every month with huge value and THE ABILITY TO IMPLEMENT!
These focused sessions are built around specific topics (except when we are doing an open Q&A session). This helps you actually master skills instead of just end up with a grab bag of ideas.
Deep Dive Monthly Newsletter
This publication is like a mini-seminar in print. Every month, you will get a for-members-only newsletter mailed to your home or office. Inside, you will find:
- Strategies straight from work I'm doing with my private coaching clients
- Opportunities we see popping up for law firm owners (often 6-12 months before they get spotted by the rest of the market)
- Powerful playbooks and tactical guides to kickstart your marketing
- Personal development pieces to build your leadership and communication skills, creating amazing outcomes in your law firm and life (seriously, I have coaching clients who use these strategies to improve their marriages and relationships with kids!)
And a whole lot more! I guarantee this will be your favorite publication to read every single month.
Mindset Skills Development
"Whatever the mind can conceive and believe, it can achieve." This line from Napoleon Hill is one of the single most powerful statements. Now, a lot of people abuse this statement... for example, despite my best efforts, I'm not the starting quarterback for the Denver Broncos. (To be fair, there have been a few years when I think my winning odds would have been just as good as whoever else they had on the field.)
We take this idea and focus it.
Alongside the core Catalyst Operating System, you get a monthly dose of mindset development. It trains you to think big and pick up on the abundant opportunities around you. Imagine feeling more optimistic and in control. The transformation between the ears is one we take seriously, and this is deliberately built to create POWERFUL MINDSETS for Law Firm Owners.
Recommended Vendors
Success is not a solo sport. You will need to hire vendors and service providers to get to where you're going. But instead of listening to a dozen pitches and hoping you finally found the right match, you can talk to our recommended vendors.
This list changes as results and reputations change. There are some I've known and recommended for a decade or more while others are recent players who blew me away with the results they get for law firms.
Whether it's a niche specialty provider or trying to narrow down a broad category like digital marketing, tell us who you're looking for and we'll make sure you have the best options.
Ongoing Email Support
Need an answer to a business or personal development question? Don't hesitate to reach out. I will personally answer your question and/or point you to the best resource.
Over the years, I've answered thousands of questions from law firm owners, and I know the different business models across practice areas. Whether it's a multi-seven-figure personal injury firm or a mid-six-figure estate planning firm (or anything in between, especially in PI, estates, criminal, and family law), I'm ready to tackle your problems.
Of course, this doesn't mean unlimited consultations... but I have yet to have someone abuse this privilege in 14+ years of coaching and running programs like Catalyst!
Adam* 2X-ed his firm's annual revenue...
*name changed for privacy
Like many law firm owners, Adam felt like he had a "good enough" practice.
The money was good enough. His team was good enough. Life was good enough.
But good enough stopped being good enough every time there was a bump in the road. Those bumps started to reveal the shaky foundation of the firm. Turns out, "good enough" was hiding a lot of structural flaws, from the off and on marketing to underperforming team members.
Fortunately, before a major collapse could happen, Adam followed my advice and...
- Traded out his two underperforming team members for one full-time superstar... which soon turned into a team of four supporting him!
- Created a high-efficiency systems to kick out estate plans and streamline his operations, so he could spend more time closing deals instead of in the minutiae of paperwork
- Added two new marketing strategies, including dialing in his local SEO to keep the phone ringing with high-value clients
The next steps for Adam include bringing on another attorney and upping his marketing game (using our playbooks) for the next 2X-ing of his revenue!
Adam's Success Summary
✅ DOUBLED his revenue while getting out of the low-value tasks suffocating his productivity
✅ Hired increasingly better team members and set higher expectations (with those reinforced by regular performance reviews)
✅ Dramatically increased the average client value by raising fees three separate times with nearly zero change in conversion rates
REAL LAWYERS WITH REAL RESULTS...
AJ YOLOFSKY
"Great coaches are ones that make you happy with critiques that make you better with the tools already at your disposal. Charley has the RARE ability to synthesize a broad scope of information and experience into actionable items that spur business growth. He picks up on things such as tone, micro-expressions, word choice, and the like to dig deeper into the challenges a business owner, particularly lawyers, face in building their practices. He's walked the walk with his work with Ben Glass Law. Now, he coaches a select group to even greater success. If you're interested in stepping up your game, get in touch with Charley."
NICK ROSENBAUER
"I've worked with Charley for multiple years now. He probably understands more about my practice than I do, and he has helped my office grow, help more families, do better work for those families, and allow me to spend more time with my own family than I did years ago. He is extremely creative and great to bounce ideas off of. Huge wealth of knowledge in marketing, law firm management, growth, personal development, staffing, etc. I have personally recommended multiple colleagues of mine to work with him as well."
SCOTT SNELLINGS
"Charley is an amazing business coach and always has cutting edge thoughts as well as ideas on how to implement them. He is amazingly well read and does a great job of providing different perspectives!"
ZACH STONE
"Charley's passion to help small to mid-sized law firms is inspirational. He provides a holistic approach where his primary focus is on improving his clients' lifestyle, which is not just about improving the bottomline (although that is a big part of it). Charley provides a plethora of techniques and strategies for running a more successful and profitable law firm, but what I think sets Charley apart is his drive to help attorneys achieve the ideal work/life balance. This approach is both refreshing and what everyone should be focused on at the end of the day."
Catalyst IS for you if...
- You are willing to roll up your sleeves and GSD (Get S*** Done) in building your law firm
- You benefit from following templates at first to learn... and then create your own marketing after mastering the principles
- You feel like you've been playing small and want to see what is really possible in your life and law firm
- You are open, coachable, and eager to implement
- You can admit to the deep issues in your practice and mindset... so you can finally start the real work on personal and professional growth
Catalyst is NOT for you if...
- You believe "outside forces" are keeping you from success
- You're on the search for a purple pill or magic bullet solution to your problems
- You want to stay comfortable and simply preserve where your firm is at today
- You expect success to be easy and overnight
- You prefer to surround yourself with enablers and sycophants who will gladly take your money without actually challenging you
Your Epic Law Firm Support System
Monthly Take Action Now Module (with templates)
($397 Value)
Monthly "Grow Your Mindset" Module
($125 Value)
Monthly Live Group Coaching Session/Workshop
($379 Value)
Monthly Deep Dive Newsletter
($195 Value)
Total Monthly Value: $1,096
PLUS...
Vendor Recommendations
($325 Value)
Ongoing Email Access
($1,500+ Value)
Priority Referral Network
(Value based on opportunities)
Of course, because everything is packaged together, you benefit from the scale of our offer and can get access at a significantly reduced rate. And yes, the values we listed are absolutely worth that... and more! I work with private coaching clients for up to $1,870 per month and consultation days start at $6,500.
You benefit from all the years of conversations and work done with other firms. And we've priced this program as a SLAM DUNK INVESTMENT for you and your law firm.
Ready to make the commitment?
Your Investment is Only...
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